How Realtors Can Use History to Tell Stories and Win Over Clients
I had a conversation recently with a Realtor friend whose business is located in a very historical town that's filled with 17th- and 18th-century houses. She was trying to sell a house that dated to the mid-1800s, and she contacted the local historical society for information. She was told, "Oh, we don't really care about a house that's so recent. We can't help you." Wow! Ouch! Like many realtors, my friend is not a historian, nor is she a researcher in this area - nor, frankly, does she have the time to spend with her town clerk, public librarian, or register of deeds to find the information she needed. And yet, she KNEW that being able to tell the story of this house, its early residents, and the development of the neighborhood, and the house's connection to town history would help her make a sale. The house is not in stellar condition, but we all know that people fall in love with old houses every day - and it's the story that can push them over t